A Marketer's Guide to Community Benefit Reporting and IRS Form 990H
Patsy Matheny, LLC
Perfect Paperback: 196 pages + bonus CD-ROM
HCPro / HealthLeaders Media
(click the button below for the best currently available price for this important resource)
Put the pieces of your organization's community benefit story together.
It's the marketing department's responsibility to deliver a consistent, ongoing message that demonstrates an organization's commitment to improving the community's health status.
A Marketer's Guide to Community Benefit Reporting and IRS Form 990H shows healthcare marketers how to gather data effectively from every corner of their organizations and how to use this information to promote their good deeds through tailored messages to multiple audiences on an ongoing basis.
This book and CD-ROM package will explain:
What qualifies as a community benefit activity.
How to align community benefit activity with market strategy, mission, and values.
How to tell your organization’s community benefit story in a clear, compelling way.
How to benchmark your community benefit activities.
Complete with tools, sample essays, and other resources, A Marketer's Guide to Community Benefit Reporting and IRS Form 990H will help healthcare organizations stay competitive and avoid risking negative public and media attention.
Who will benefit from this book? Anyone responsible for collecting, organizing, reporting, and championing community benefit activity, including: marketing, advertising, public relations, and community relations directors, VPs, and professionals; chief marketing officers, CEOs, CFOs, and marketing consultants.
Patsy Matheny, LLC is a community benefit consultant who helps hospitals and healthcare systems to determine “what counts” under federal and state guidelines and strategically align community benefit with the organization’s values and mission. A recognized expert in the field, she conducts community benefit workshops for state hospital associations and works closely with the national organizations leading the charge for standardized processes and reporting, including the new IRS 990 Schedule H.
With more than 17 years of experience, HCPro, Inc. is a leading provider of integrated information, education, training, and consulting products and services in the vital areas of healthcare regulation and compliance. The company's mission is to meet the specialized informational, advisory, and educational needs of the healthcare industry. As an acknowledged industry authority in healthcare regulation and compliance, HCPro focuses on providing its clients assistance and expertise in the areas of accreditation, medical staff affairs, credentialing, privileging, medical record management, regulatory compliance, nursing, quality/patient safety, infection control, and workplace safety.
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