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You are here > Home > Reading Lists > Practice Management & Medical Leadership > A+ Marketing: Proven Tactics for Success A+ Marketing: Proven Tactics for Success Many traditional marketing books and
educational classes teach the Four P's of marketing strategy:
Product, Price, Place and Promotion, which are seen as simple keys
to any marketing strategy. But seasoned author and medical marketing
consultant Andrea Eliscu takes it one step further exclusively for
the health care industry to what she hails as the cornerstone to
achieving your marketing goals: The Four A's: Access, Availability,
Accountability and Accommodation. Filled with practical ideas,
action plans and actual examples from successful practices, this
book will help you to identify cost-effective marketing
opportunities in your own community. You can view the Table of Contents here (pdf) or listen to an interview with the author, Andrea Eliscu. Medical Group Management Association, founded in 1926, is the nation’s principal voice for medical group practice. MGMA’s 19,000 members manage and lead more than 11,500 organizations in which more than 237,000 physicians practice. MGMA’s core purpose is to improve the effectiveness of medical group practices and the knowledge and skills of the individuals who manage and lead them. MGMA headquarters are in Englewood, Colorado. (information provided by the publisher) You may also be interested in the AMA's CodeManager software and data files. You may also be interested in / The Directory of Healthcare Recruiters / Jump to a List / Health Administration & Leadership / Physician Executive, Medical Staff & Practice Management / Finance, Accounting, Economics, Billing & Reimbursement / Coding for Hospital, Physician & Clinical Services / Law, Malpractice, Ethics, Accreditation & Compliance / Quality Improvement, Outcomes & Customer Service / Risk Management, Security, Error Reduction & Patient Safety / Information Systems, Technology & Medical Records / Clinical Management & Executive Nursing / Behavioral Health, Social Work & Psychiatry Management / Human Resources, Management & Supervision / Directories, Data, Trends & Benchmarks / Software & CD-ROMs / Gift Ideas & Recommended Gifts / Journals, Magazines & Newsletters / Search for Books / Books Index / Go to / Home Page / Toolbox for Health Administrators / Bookstore |
