A+ Marketing: Proven Tactics for Success
Andrea T. Eliscu, BS, RN
Softcover: 253 pages
(click below for the very best currently available price for this title)
Many traditional marketing books and educational classes teach the Four P's of marketing strategy: Product, Price, Place and Promotion, which are seen as simple keys to any marketing strategy. But seasoned author and medical marketing consultant Andrea Eliscu takes it one step further exclusively for the health care industry to what she hails as the cornerstone to achieving your marketing goals: The Four A's: Access, Availability, Accountability and Accommodation.
A+ Marketing: Proven Tactics for Success shows you how to market your practice in today s competitive and challenging climate. More and more, medical marketing is about serving your patients and exceeding their expectations.
Filled with practical ideas, action plans and actual examples from successful practices, this book will help you to identify cost-effective marketing opportunities in your own community.
How do you maximize your practice's profit potential and tell your story to the neighborhoods you serve? What are the secrets to providing exceptional customer service and bullet proof referral relationships? Use this new book from MGMA to help you capture and retain your key customers from patients to referring physicians to your own staff.
You can view the Table of Contents here (pdf) or listen to an interview with the author, Andrea Eliscu.
Medical Group Management Association, founded in 1926, is the nation’s principal voice for medical group practice. MGMA’s 19,000 members manage and lead more than 11,500 organizations in which more than 237,000 physicians practice. MGMA’s core purpose is to improve the effectiveness of medical group practices and the knowledge and skills of the individuals who manage and lead them. MGMA headquarters are in Englewood, Colorado.
(information provided by the publisher)
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