Beyond Persuasion: The Healthcare Manager's Guide to Strategic Communication
Patricia J. Parsons
Softcover, 201 pp
Health Administration Press
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This is an ACHE Management Series Book.
It has been said time and again that to be a successful leader, you must demonstrate strong communication skills. How strong a communicator are you?
Recommended by the American College of Healthcare Executives (ACHE), topics covered in this book include:
Presentations that deliver
Communicating with your board
Creating community relationships
Speaking with the media
Communication in a crisis
From the back cover..."It has been said time and again that to be a successful leader, you must demonstrate strong communication skills...[this book] will show you how to cultivate and use relationships with a variety of audiences, including the media."
The bottom line is that strategic communication skills at the interpersonal, group, and organizational levels are crucially important for healthcare managers. Whether conducting a meeting, answering e-mail, addressing your community, or fielding reporters' questions, your ability to communicate effectively is key to your personal success, as well as to the success of your organization in achieving its mission.
Patricia Parsons is currently Professor of Public Relations and a past chairman of the Bachelor of Public Relations degree program at Mount Saint Vincent University where she joined the faculty in 1989 after a career in health science and medical communication. Her academic research and writing have been primarily in the areas of public relations, ethics, strategy, and healthcare communication.
(information from the publisher)
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