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You are here > Home > Reading Lists > Health Administration Books > Health Care Manager's Guide to Strategic Communication Beyond
Persuasion: The Healthcare Manager's Guide to Strategic
Communication Softcover, 201 pp
This is an ACHE Management Series Book. It has been said time and again that to be a successful leader, you must demonstrate strong communication skills. How strong a communicator are you? Recommended by the American College of Healthcare Executives (ACHE), topics covered in this book include:
From the back cover..."It has been said time and again that to be a successful leader, you must demonstrate strong communication skills...[this book] will show you how to cultivate and use relationships with a variety of audiences, including the media." The bottom line is that strategic communication skills at the interpersonal, group, and organizational levels are crucially important for healthcare managers. Whether conducting a meeting, answering e-mail, addressing your community, or fielding reporters' questions, your ability to communicate effectively is key to your personal success, as well as to the success of your organization in achieving its mission. Patricia Parsons is currently Professor of Public Relations and a past chairman of the Bachelor of Public Relations degree program at Mount Saint Vincent University where she joined the faculty in 1989 after a career in health science and medical communication. Her academic research and writing have been primarily in the areas of public relations, ethics, strategy, and healthcare communication. (information from the publisher) You may also be interested in / The Directory of Healthcare Recruiters / Jump to a List / Health Administration & Leadership / Physician Executive, Medical Staff & Practice Management / Finance, Accounting, Economics, Billing & Reimbursement / Coding for Hospital, Physician & Clinical Services / Law, Malpractice, Ethics, Accreditation & Compliance / Quality Improvement, Outcomes & Customer Service / Risk Management, Security, Error Reduction & Patient Safety / Information Systems, Technology & Medical Records / Clinical Management & Executive Nursing / Behavioral Health, Social Work & Psychiatry Management / Human Resources, Management & Supervision / Directories, Data, Trends & Benchmarks / Software & CD-ROMs / Gift Ideas & Recommended Gifts / Journals, Magazines & Newsletters / Search for Books / Books Index / Go Back to Pages / Home Page / Toolbox for Health Administrators / Bookstore |
