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You are here > Home > Reading Lists > Health Administration > Beyond the Gift Shop: Boost Revenue, Your Brand, and Patient Satisfaction with Strategic Healthcare Retail

Beyond the Gift Shop: Boost Revenue, Your Brand, and Patient Satisfaction with Strategic Healthcare Retail
Mindy Thompson-Banko

Softbound, 132 pages
ISBN 1567933041
978-1-56793-304-8
Health Administration Press 
ACHE Management Series Book
January 2009
(click the button below for the very best available price)

 

 

Cancer patients need non-metallic deodorant. Surgery patients need incision wraps. Elderly patients need nonslip bath mats. Who better than healthcare providers to offer retail products for recovery and comfort?

 

Beyond the Gift Shop will inspire you to reconsider how healthcare and retail traditionally have worked together.

 

Author Mindy Thompson-Banko has advised healthcare leaders on over 100 major retail initiatives. Use her expert advice to transform your existing retail efforts or launch a new concept.

 

She uses real-world success stories to debunk common healthcare retail myths and to explain how retail generates new revenue while providing convenience and care for patients. Topics covered include:

  • The ways retail products extend care and reshape the patient experience

  • The legal and tax implications of retail efforts

  • Customizing the retail experience to meet the unique needs of your patients

  • Monitoring the performance of your retail efforts

  • Thinking strategically about how patients shop

  • The seven factors critical to retail success

  • Using the science of traditional retail to improve healthcare retail performance 

Founded in 1933, the American College of Healthcare Executives is an international professional society of 30,000 healthcare executives who lead our nation's hospitals, healthcare systems, and other healthcare organizations. ACHE is known for its prestigious credentialing and educational programs and its annual Congress on Healthcare Management, which draws more than 4,000 participants each year. Health Administration Press is a division of the Foundation of the American College of Healthcare Executives (ACHE). ACHE is an international professional society of 30,000 healthcare executives who lead our nation's hospitals, healthcare systems, and other healthcare organizations.

ACHE is known for its prestigious credentialing and educational programs and its annual Congress on Healthcare Management, which draws more than 4,000 participants each year. ACHE is also known for its magazine, Healthcare Executive, as well as its groundbreaking research and career development and public policy programs. Through such efforts, ACHE works toward its goal of being the premier professional society for healthcare leaders by providing exceptional value to its members. Founded in 1972 with support from the W. K. Kellogg Foundation, Health Administration Press has grown from a small office on the campus of the University of Michigan to one of the largest publishers of books and journals on all aspects of health services management, including textbooks for use in college and university courses.

(information from the publisher)

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