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You are here > Home > Reading Lists > Health Administration Books > By the Numbers: Findings of a Benchmarking Study on Healthcare Marketing, Communications and Strategic Planning By the Numbers: Findings of a
Benchmarking Study on Healthcare Marketing, Communications and
Strategic Planning, 3rd Edition  Size: 8.5" x 11" ISBN: 0980029058 978-0980029055 Society for Healthcare Strategy and Market Development / Health Forum March 2010 (click below for the very best currently available price for this important resource) Recommended by the American Hospital Association, this exclusive benchmarking report, published every few years, answers the most common questions members ask the Society about marketing, public relations, advertising and strategic planning budgets, staffing levels, and organizational structures. It also includes in-depth information on call centers, website development, customer relationship management marketing systems, and more. This exclusive benchmarking report answers the most common
questions members ask SHSMD about marketing, communications,
advertising and strategic planning budgets, staffing levels, and
organizational structures.
The Society for Healthcare Strategy and Market Development (SHSMD) is the nation's largest healthcare association dedicated to strategy, planning, marketing and communications professionals. The Society is one of 12 personal membership groups affiliated with the American Hospital Association. The Society is a network composed of professionals from all spectrums of the healthcare field:
This 2010 book is the update to the 2008 book Marketing by the Numbers. This will be the best resource for this data until the next issue comes out in 2012 or 2013. Plus, this book contains in-depth information on:
You may review the table of contents and list of figures and tables here (PDF). The Society was formed as a result of the merger of the AHA American Society for Health Care Marketing and Public Relations (founded in 1964) and the AHA Society for Healthcare Planning and Marketing (founded in 1977). The Society for Healthcare Strategy and Market Development represents a wide variety of disciplines:
The American Hospital Association (AHA) is the national organization that represents and serves all types of hospitals, health care networks, and their patients and communities. Close to 5,000 hospitals, health care systems, networks, other providers of care and 37,000 individual members come together to form the AHA. Founded in 1898, the AHA provides education for health care leaders and is a source of information on health care issues and trends. The Health Forum was created in the fall of 1998 through the union of The Healthcare Forum and the American Hospital Association's publishing and data and information subsidiaries. You may also be interested in / The Directory of Healthcare Recruiters / Jump to a List / Health Administration & Leadership / Physician Executive, Medical Staff & Practice Management / Finance, Accounting, Economics, Billing & Reimbursement / Coding for Hospital, Physician & Clinical Services / Law, Malpractice, Ethics, Accreditation & Compliance / Quality Improvement, Outcomes & Customer Service / Risk Management, Security, Error Reduction & Patient Safety / Information Systems, Technology & Medical Records / Clinical Management & Executive Nursing / Behavioral Health, Social Work & Psychiatry Management / Human Resources, Management & Supervision / Directories, Data, Trends & Benchmarks / Software & CD-ROMs / Gift Ideas & Recommended Gifts / Journals, Magazines & Newsletters / Search for Books / Books Index / Go to / Home Page / Toolbox for Health Administrators / Bookstore / |
