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You are here > Home > Reading Lists > Finance & Accounting > Capital Campaigns Capital Campaigns,
Strategies That Work, 2nd Edition Softcover, 253 pages
The Second Edition of Capital Campaigns remains the authoritative work on developing plans, strategies, and tactics that will raise funds for capital projects. It details proven methods of preparing for, launching, and completing a successful project. Step-by-step instructions, along with graphs, charts, checklists, and case studies will help make your campaign run smoothly by outlining the entire process from start to finish. This book also discusses new techniques required to successfully connect with your donors, including using e-mail, the Internet, telephone solicitations, clubs, and much more. This book includes these discussions:
In addition, this edition expands on the importance of tracking givers and shows you how to conduct successful Internet-based research, how to use databases to their fullest potential, and how to hire the appropriate outside consultants. Andrea Kihlstedt has earned her
reputation as a capital campaign consultant by guiding one campaign
after another to a successful conclusion. She is known for her
creative and participatory approach to planning and fun raising. She
counsels social service, educational, and cultural institutions,
both assisting with campaigns and providing short-term
consultancies, training, and assessments. Ms. Kihlstedt helped
develop a three-day capital campaign course for The Fundraising
School in Indianapolis. She teaches that course periodically in
Indianapolis and elsewhere. In 1998, she co-edited Capital
Campaigns: Realizing Their Power and Potential. Ms. Kihlstedt holds
a bachelor's degree from the University of Pennsylvania and a
master's in Philosophy from Brown University. She is a John Hopkins
Fellow in Change Management and a graduate of the Small Group
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