Capital Campaigns, Strategies That Work, 3rd Edition
Softcover, 440 pages + bonus CD-ROM
Jones & Bartlett
(click below for the best currently available price for this important resource)
Capital Campaigns remains the authoritative work on developing plans, strategies, and tactics that will raise funds for capital projects. It details proven methods of preparing for, launching, and completing a successful project.
One of the best selling books in its series, Capital Campaigns: Strategies that Work has served as a guide for campaigns of all sizes and configurations from small start-ups to colleges and universities.
This book is a practical, hands-on guide to capital campaigns. It covers the field in its entirety and provides a useful, friendly, well-organized resource for novices and experienced professionals alike. It has become a standard reference on this topic. It outlines step by step what you need to know to conduct a capital campaign and gets the point across with real life stories about campaigns.
Charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign. This reference has also been updated to reflect the most recent trends in capital campaigns and now includes a CD-ROM full of reference material.
Step-by-step instructions and case studies will help make your campaign run smoothly by outlining the entire process from start to finish.
This book also discusses new techniques required to successfully connect with your donors, including using e-mail, the Internet, telephone solicitations, clubs, and much more. This book includes these discussions:
Is Your Organization Ready for a Capital Campaign?
The Capital Campaign Team
Why Give? Building the Case
Can the Project Be Done? Conducting a Feasibility Study
Who's Who? A Guide to Prospect Research
Planning the Campaign
Asking for Major Gifts: Person to Person
Special Events and the Capital Campaign
Campaign Image and Marketing
Practicing the Discipline of Gratitude
Staff--The Unsung Heroes of Every Campaign
It's a Wrap
Appendix: A Troubleshooting Guide to Capital Campaigns
In addition, this edition expands on the importance of tracking givers and shows you how to conduct successful Internet-based research, how to use databases to their fullest potential, and how to hire the appropriate outside consultants.
Andrea Kihlstedt has earned her reputation as a capital campaign consultant by guiding one campaign after another to a successful conclusion. She is known for her creative and participatory approach to planning and fun raising. She counsels social service, educational, and cultural institutions, both assisting with campaigns and providing short-term consultancies, training, and assessments. Ms. Kihlstedt helped develop a three-day capital campaign course for The Fundraising School in Indianapolis. She teaches that course periodically in Indianapolis and elsewhere. In 1998, she co-edited Capital Campaigns: Realizing Their Power and Potential. Ms. Kihlstedt holds a bachelor's degree from the University of Pennsylvania and a master's in Philosophy from Brown University. She is a John Hopkins Fellow in Change Management and a graduate of the Small Group Facilitators Intensive Program.
(information provided by the publisher)
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