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You are here > Home > Reading Lists > Health Administration > Case Studies in Transparency: Real World Ways Marketers Educate Consumers Case Studies in Transparency:
Real World Ways Marketers Educate Consumers Softbound Book
“Transparency has become
one of the key marketing issues for healthcare providers across the
country. But this trend - the provision of useful quality and price
information to key audiences but in particular to consumers - is
really only in its very early stages. Providers are wrestling with
how to implement a transparency strategy that will be both
meaningful and a key competitive differentiator for their
organization. In this book, Maureen Larkin has pulled together case
studies of provider organizations who are on the cutting edge of the
development and implementation of transparency as strategy. She
profiles the challenges they face, the approach they have taken, and
the challenges and results seen to date." - David Marlowe,
principal of Strategic Marketing Concepts Successfully communicate the cost-effective, quality care your hospital delivers. Many states are requiring hospitals to post quality, pricing, or patient satisfaction data online, and for some consumers, that information is already a key factor in how they make their healthcare decisions.
As this information
becomes more available, it is more important than ever for marketers
to get involved in their hospital’s transparency efforts and manage
the information consumers want and how it is presented to them.
This one-of-a-kind resource includes analysis from your peers at these healthcare organizations that are already embracing the transparency movement:
Plus, you’ll get a
collection of timely articles from HealthLeaders Media publications,
featuring the transparency stories of SSM Healthcare-St. Louis and
Dartmouth-Hitchcock Medical Center in New Hampshire. Who will benefit from this resource? Transparency is a vehicle that shows no signs of stopping. If you are a healthcare professional concerned about maintaining your organization’s image, this book is a must-read. The case studies and strategies provided will especially benefit professionals in the following healthcare areas:
Maureen O. Larkin is contributing writer for HealthLeaders magazine andeditor of the weekly e-newsletter, QualityLeaders. Maureen is also editor of HealthLeaders Media’s marketing strategy publication, Healthcare Marketing Advisor, and moderator for its “Marketing Service Lines” webcast series. She is a judge for the 2008 HealthLeaders Media Marketing Awards, and a member of the Society for Healthcare Strategy & Market Development (SHSMD).
With more than 18 years of experience, HCPro, Inc. is a leading provider of integrated information, education, training, and consulting products and services in the vital areas of healthcare regulation and compliance. The company's mission is to meet the specialized informational, advisory, and educational needs of the healthcare industry. As an acknowledged industry authority in healthcare regulation and compliance, HCPro focuses on providing its clients assistance and expertise in the areas of accreditation, medical staff affairs, credentialing, privileging, medical record management, regulatory compliance, nursing, quality/patient safety, infection control, and workplace safety. (information from the publisher) You may also be interested in / The Directory of Healthcare Recruiters / Jump to a Book List / Health Administration & Leadership / Physician Executive, Medical Staff & Practice Management / Finance, Accounting, Economics, Billing & Reimbursement / Coding for Hospital, Physician & Clinical Services / Law, Malpractice, Ethics, Accreditation & Compliance / Quality Improvement, Outcomes & Customer Service / Risk Management, Security, Error Reduction & Patient Safety / Information Systems, Technology & Medical Records / Clinical Management & Executive Nursing / Behavioral Health, Social Work & Psychiatry Management / Human Resources, Management & Supervision / Directories, Data, Trends & Benchmarks / Software & CD-ROMs / Journals, Magazines & Newsletters / Search for Books / Books Index / Go to / Home Page / Toolbox for Health Administrators / Bookstore |
