Conducting a Successful Capital Campaign: Leading Guide to Planning and Implementing a Capital Campaign

Conducting a Successful Capital Campaign: The New, Revised and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign, 2nd Edition
Kent E. Dove

Hardcover: 528 pages
ISBN 0787949892
9780787949891
Jossey-Bass
October 1999
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"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time."--National Society of Fund Raising Executives Journal on the 1st edition

Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. This book offers an updated and expanded blueprint for planning and managing a successful capital campaign.

This book not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include:

A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation
New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors
Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns
The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign
The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation
A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign
Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign.

You can view an excerpt of this book. Contents of this book include:

Preparing for the Campaign.
The Key Components of a Capital Campaign.
Preparing for a Campaign: Three Essential Steps and an Important Check.
Implementing the Campaign.
Defining Roles of Leaders and Volunteers in the Campaign.
Recruiting, Educating, and Motivating Volunteers.
Building and Stating the Case for the Campaign.
Constructing and Using the Major Gifts Chart.
Establishing the Campaign Structure and Solicitation Process.
Identifying, Researching, and Rating Campaign Donors.
Cultivating and Soliciting Major Gift Prospects.
Building Lasting Relationships and Developing Leadership Gifts.
Managing Campaign Logistics and Day-to-Day Operations.
Technology in Fundraising.
Creating Successful Publications, Promotions, and Public Relations.
Moving Forward.
Concluding the Campaign and Building the Momentum.
Trends Affecting the Future of Fundraising and Capital Campaigns.
Sample Strategic Plan.
Sample Strategic Plan Progress Report.
Sample Market Surveys Resources for Implementing the Campaign.
Sample Volunteer Kit.
Sample Case Statements.
Sample Case Statements with Companion Pieces.
Sample Program Brochure.
Sample Campaign Plan.
Sample Monthly Financial Report.
Sample Public Announcement Event Invitation and Program.
Sample Pledge Forms.
Sample Communications Materials Checklist.
Sample Newsletters.
Sample Letterhead and Envelope.
Resources for Moving Forward Sample Final Report.
Sample Post-Campaign Assessment.

Kent Dove, one of America's most successful and respected fundraisers, is Senior Adviser and Executive Director, Campaign Planning, for the Indiana University Foundation. He has served on the educational fundraising committee of the Council for Advancement and Support of Education (CASE) as well as on the board of directors of the Association of Fundraising Professionals (formerly NSFRE). He is the author of Conducting a Successful Capital Campaign, 2nd Edition (Jossey-Bass, 2000) and Conducting a Successful Fundraising Program (Jossey-Bass, 2001).

(information from the publisher)

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