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You are here > Home > Reading Lists > Health Administration Books > Crisis Communication in Healthcare Crisis
Communications in Healthcare:
Managing Difficult Times Effectively  ISBN: 096764416X 9780967644165 Society for Healthcare Strategy / AHA May 2002 (click the button below for the very best available price)
A healthcare crisis is anything that suddenly or unexpectedly has adverse effects on a healthcare organization or its patients, staff or community. This comprehensive resource will help hospitals and health systems be better prepared to deal with whatever emergencies come their way. Crisis Communications in Healthcare covers everything from developing crisis communications plans to debriefing after the crisis is over. Special chapters are devoted to crisis-specific media relations and internal communications. This book can help you be better prepared. The book also features 17 case studies in which healthcare communications practitioners share their experiences guiding their hospitals and health systems through all sorts of crises--from strikes to school bus accidents, from food poisoning to FBI raids, and from hurricanes to hospital evacuations. Chapters include:
Tools, tips, and templates are in abundance throughout, along with sample policies and procedures. The Society for Healthcare Strategy and Market Development (SHSMD) is the nation's largest healthcare association dedicated to strategy, planning, marketing and communications professionals. The Society was formed as a result of the merger of the AHA American Society for Health Care Marketing and Public Relations (founded in 1964) and the AHA Society for Healthcare Planning and Marketing (founded in 1977). The Society is a Personal Membership Group of the American Hospital Association (AHA). Society members have many titles and backgrounds. They represent such disciplines as: business development, communications, development, government affairs, marketing, physician relations, public relations, public affairs, sales and strategic planning. They come from such settings as, hospitals, health systems and networks, advertising/public relations firms, ambulatory care, behavioral health, consulting, home healthcare providers and insurers/managed care, long-term care, pharmaceutical companies, physician groups and rehabilitation providers. (information from the publisher) You may also be interested in / The Directory of Healthcare Recruiters / Jump to a List / Health Administration & Leadership / Physician Executive, Medical Staff & Practice Management / Finance, Accounting, Economics, Billing & Reimbursement / Coding for Hospital, Physician & Clinical Services / Law, Malpractice, Ethics, Accreditation & Compliance / Quality Improvement, Outcomes & Customer Service / Risk Management, Security, Error Reduction & Patient Safety / Information Systems, Technology & Medical Records / Clinical Management & Executive Nursing / Behavioral Health, Social Work & Psychiatry Management / Human Resources, Management & Supervision / Directories, Data, Trends & Benchmarks / Software & CD-ROMs / Gift Ideas & Recommended Gifts / Journals, Magazines & Newsletters / Search for Books / Books Index / Go to / Home Page / Toolbox for Health Administrators / Bookstore |
