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You are here > Home > Reading Lists > Health Administration Books > Crisis Communication: Case Studies in Healthcare Image Restoration Crisis Communication: Case
Studies in Healthcare Image Restoration  ISBN: 1578398606 9781578398607 HCPro October 2006 (click the button below for the very best available price)
Here's a new generation resource that addresses healthcare-specific crisis communication. Prudent healthcare managers live with the realization that crisis is not a matter of if but when. Even prepared organizations cannot inoculate themselves against crises. In light of this need, Crisis Communication: Case Studies in Healthcare Image Restoration places rhetoric and storytelling front-and-center in the crisis management endeavor. It not only analyzes cases, but also derives principles for strategic management decisions. Learn from the stories of healthcare organizations that have lived through crises. Crisis Communication helps to bring crisis situations and their consequences to life for healthcare professionals. This readable volume summarizes and consolidates several recent healthcare crises into one resource. It provides real-life examples of how some of healthcare s most reputable organizations dealt with crisis events. Learn how healthcare organizations that faced intense scrutiny implemented communication strategies in attempt to restore their images. For each case study featured, you ll receive expert analysis on how the crisis was handled, as well as lessons learned and useful tips that you can apply to your own organization's crisis planning. Richard L. Johnson is a writer for HealthLeaders Media, a division of HCPro. Prior to returning to healthcare journalism, Johnson worked in corporate communications for a leading financial services company. While pursuing his master s in communication at Suffolk University, he concentrated his studies in organizational communication and development. He also has extensive experience in executive communication. At HCPro, he has written articles and helped authors develop manuscripts. Johnson is a member of the Association of Health Care Journalists. (information from the publisher) You may also be interested in / The Directory of Healthcare Recruiters / Jump to a List / Health Administration & Leadership / Physician Executive, Medical Staff & Practice Management / Finance, Accounting, Economics, Billing & Reimbursement / Coding for Hospital, Physician & Clinical Services / Law, Malpractice, Ethics, Accreditation & Compliance / Quality Improvement, Outcomes & Customer Service / Risk Management, Security, Error Reduction & Patient Safety / Information Systems, Technology & Medical Records / Clinical Management & Executive Nursing / Behavioral Health, Social Work & Psychiatry Management / Human Resources, Management & Supervision / Directories, Data, Trends & Benchmarks / Software & CD-ROMs / Gift Ideas & Recommended Gifts / Journals, Magazines & Newsletters / Search for Books / Books Index / Go to / Home Page / Toolbox for Health Administrators / Bookstore |
