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You are here > Home > Reading Lists > Customer Service & Consumer-Driven Care > Engage! A Guide to Involving Your Consumers in Their Health Engage! A Guide to Involving Your Consumers in Their Health Beth Bierbower Spiral-bound Book    Size: 11" x 8.5" ISBN 1601461178 978-1601461179  HCPro December 2007 Price $199.00 (click below for this book)   An effective consumer engagement plan binds you with your consumers, providing a framework of support for them to learn, act, change and improve. Think of it like a hug: reach out to them, grasp them, do not let them go, and provide for them a level of support that will always be there. Education on the merits of a consumer-driven health plan is vital, as you seek to create a bond between the consumer and the employer/provider that results in an ongoing and mutually beneficial relationship.   Engage! A Guide to Involving Your Consumers in their Health teaches you how to create such a bond. First, you must educate and engage the individual - convince him or her to enroll - through methods such as: Targeted messaging An effective open enrollment campaign Concrete savings demonstrations One-on-one communication Use of technology such as Webcasts and interactive kiosks Once they join your plan, Engage! A Guide to Involving Your Consumers in their Health also helps you provide that level of support that will retain them through methods such as: Offering their family members similar benefits Customizing a specific wellness program Designing an activity-based rewards program Case studies exemplify successful approaches. Engage! A Guide to Involving Your Consumers in their Health will teach you effective strategies, tactics, tools, and tips for creating a culture of health in your organization. Dozens of real-life, practical examples are illustrated from your peers across the industry. See what works for them, why it works and how it can work for you. Consumerism will continue to take hold over the next several years. Don’t miss out. Prepare your organization today and reach out and hug someone! Table of contents: A view from the top: Strategies for securing leadership buy-in, funding, and a commitment to culture change The power of numbers: Practical ways to explaining the cost-of-healthcare dilemma to your consumers Delivering the message: A yearlong program to educate and engage consumers in their health Getting to know you: Simple techniques for gathering data and creating customized communications Design details: Recommendations for designing a health plan that helps your engagement goals Redefining wellness: Using ‘well’-designed programs to collect meaningful data and boost your enrollment Rewarding experiences: Recommendations for creating effective, engagement-focused incentive programs Get moving! Strategies for incorporating physical activity programs that motivate your consumers What’s for lunch? Ways to promote healthy eating habits at work and at home Is there a doctor in the house? Approaches that foster consumer-physician partnerships Support system: Six engagement-boosting services you health plan may offer—you just need to ask Ready, set, engage: An overview of your new engagement plan Beth Bierbower is Vice President of Product Innovation for Humana. She is responsible for the consumer strategy as well as Product Development activities at Humana. Most notably Bierbower was responsible for the introduction of Humana's SmartSuite product line, the Health Plan Wizard and other web-based tools that help engage consumers in both choosing and using their healthcare.   With more than 18 years of experience, HCPro, Inc. is a leading provider of integrated information, education, training, and consulting products and services in the vital areas of healthcare regulation and compliance. The company's mission is to meet the specialized informational, advisory, and educational needs of the healthcare industry. As an acknowledged industry authority in healthcare regulation and compliance, HCPro focuses on providing its clients assistance and expertise in the areas of accreditation, medical staff affairs, credentialing, privileging, medical record management, regulatory compliance, nursing, quality/patient safety, infection control, and workplace safety. 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