Fundraising Basics: A Complete Guide, 3rd Edition
Barbara L. Ciconte, CFRE, Jeanne Jacob, CFRE
Softcover, 632 pages
Jones & Bartlett
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This edition of the essential book on the basics of fund raising provides new, up-to-date and valuable information that every fundraiser needs to know.
With updated case studies and real-life examples, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fund raising programs.
In addition, the new edition provides much needed information on giving trends, the available computer hardware and software for fundraisers, cost estimates and workflow timetables, and the importance of the Internet.
This guide remains a must-have for anyone in the fund raising arena.
As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the third edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new expanded edition also provides much needed information on developing a case for support, giving trends, donor motivations, planning, setting up a development operation, impact of new technologies on fundraising, return on investment estimates, workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new -- staff or volunteer -- to the fundraising field, those wishing to expand their fundraising knowledge, those working in supporting foundations, or those contemplating taking the CFRE exam.
The topics are fully covered in this book include:
Philanthropy—An American Tradition
The Many Roles of Board, Staff, and Volunteers in Fundraising
The Development Office
Using Technology in Fundraising
Developing and Evaluating Your Fundraising Plan
Building Relationships for Your Organization through Annual Giving
Using Direct Mail and Telemarketing To Build A Donor Base
The Use of Personal Solicitation in Major Gift Fundraising
Raising Money from Foundations
Special Events—The Fun in Fundraising
The Basics of Planned Giving
Association Foundation Fundraising
Working with Consultants
Fundraising as a Career
Barbara L. Ciconte, CFRE, Senior Vice President, Consulting Services, Donor Strategies, Inc. has helped nonprofit organizations think strategically and work smarter for more than twenty-five years. Formerly vice president of The Alford Group, a national consulting firm, and associate dean for development and alumni relations at American University’s Washington College of Law, she has experience in all facets of nonprofit management and resource development. A leading national educator, she conducts workshops and seminars for national, regional and local nonprofit organizations. Barbara is the co-author of Fundraising Basics: A Complete Guide, Second Edition. She serves on the board of the Association of Fundraising Professionals (AFP) and is the vice chair for professional advancement. Barbara is a past recipient of the AFP/DC Chapter’s Fundraising Executive of the Year award.
Jeanne G. Jacob, CFRE, is Vice President of the American Society of Civil Engineers Foundation. Prior to joining the ASCE Foundation, Jacob was Vice President for Development, Marketing, and Public Affairs for INNdependent Management Group, an international management consulting firm.
(information provided by the publisher)
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