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You are here > Home > Reading Lists > Health Administration > Healthcare Market Strategy Health Care
Market Strategy: From Planning to Action, 3rd Edition Softcover, 350 pages
Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. You'll also become well-versed in the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing.
Put the concepts you learn into action using the model - the strategy / action match - from which you will learn how to determine exactly which tactics to employ in a variety of settings. A new chapter on Strategy Development and the Strategic Mindset defines what constitutes a sound strategy and how to create an atmosphere within an organization that encourages a strategic mind-set. This book fully covers these topics:
Steven G. Hillestad, BA, MA trained at the University of Wisconsin (Madison) in both business and public administration. He led marketing efforts at the Fairview System in Minneapolis in the late 1970s, when the first edition of Health Care Market Strategy was published. Until 1998 he led marketing, strategy, acquisitions, and business-development efforts at Abbott Northwestern Hospital, LifeSpan, and Allina Health System, all located in Minneapolis. He has been active in professional organizations and has published frequently. He teaches part-time at the University of Minnesota, co-owns an upscale lodge on the shores of Lake Superior, and provides consultation to organizations involved in health care delivery. Currently, he is working with not-for-profit boards to help them improve performance so that they can achieve their vision. He resides in Minneapolis and Beaver Bay, Minnesota. Eric N. Berkowitz, PhD is professor of marketing in the School of Management at the University of Massachusetts (Amherst). He presently serves as the director of MBA programs at the university. For 11 years he was chair of the Marketing Department. Previously, he was on the faculty of the University of Minnesota, holding an appointment in the School of Management and the Center for Health Services Research. He received his PhD from Ohio State University. In addition to Health Care Market Strategy, he has published extensively in the areas of marketing and health care. He is the author of five other books: Essentials of Health Care Marketing (Jones and Bartlett, 1996); Marketing (Irwin, 5th ed., 1996); Marketing in Canada (Irwin, 3rd ed., 1998); Strategic Planning in Health Care Management: Marketing and Finance Perspectives (Aspen, 1981); Health Care Market Research (Irwin, 1997). He is a past editor of the Journal of Health Care Marketing and also served as chairperson of the Alliance for Health Care Strategy and Marketing. In 1985 he was named an honorary member of the American College of Physician Executives, and in 1988 he received the Frank J. Weaver Leadership Award from the Alliance for Healthcare Strategy and Marketing for his contributions to the advancement of health care marketing. (information from the publisher) You may also be interested in / The Directory of Healthcare Recruiters / Jump to a List / Health Administration & Leadership / Physician Executive, Medical Staff & Practice Management / Finance, Accounting, Economics, Billing & Reimbursement / Coding for Hospital, Physician & Clinical Services / Law, Malpractice, Ethics, Accreditation & Compliance / Quality Improvement, Outcomes & Customer Service / Risk Management, Security, Error Reduction & Patient Safety / Information Systems, Technology & Medical Records / Clinical Management & Executive Nursing / Behavioral Health, Social Work & Psychiatry Management / Human Resources, Management & Supervision / Directories, Data, Trends & Benchmarks / Software & CD-ROMs / Gift Ideas & Recommended Gifts / Journals, Magazines & Newsletters / Search for Books / Books Index / Go Back to Pages / Home Page / Toolbox for Health Administrators / Bookstore |
