Healthcare Strategic Planning, 2nd Edition
Alan Zuckerman, FACHE
Softbound, 179 pages
Health Administration Press
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With this guide recommended by ACHE, you will learn an approach to successful strategic planning during times of change, applicable methodologies, process considerations, and special issues facing various types of healthcare organizations. Plus, the contemporary real-life case studies provide you with a picture of strategies in action, while:
outlining the steps for strategic planning in a changing environment,
providing advice on how to analyze your organization's internal and external environments to identify its strategic direction, and,
showing you how to implement the transition to a new organizational design.
Strategic planning in the healthcare environment has evolved significantly since the first edition of this book was published. This edition invigorates the discussion with many new ideas and additional information. This book includes new or expanded information about the following:
The leadership role of the CEO in strategic planning
The facilitator’s role in strategic planning
The data needs for creating an environmental assessment
Developing mission, vision, strategy, and values statements
Defining the critical strategic issues
The transition from planning to implementation
Communicating and rolling out the plan’s findings and recommendations
Conducting an annual strategic plan update
Establishing strategic planning as an ongoing management process
Encouraging more farsightedness, creativity, and responsiveness to change
Strategic planning remains an important and yet frequently used management tool. A sound strategic plan helps hospitals and systems cope with the variety of contingencies that arise in the dynamic healthcare environment. The author has said, "I'd like the book to encourage more health care organizations to carry out ongoing strategic planning, perform it more rigorously." Strategic planning can help you "plan amid the chaos" to position your organization for long-term success.
This book outlines a proven strategic planning process, addresses special issues facing various types of healthcare organizations, and provides case studies that demonstrate how strategic planning can integrate financial and consumer analyses to guide an organization's future development.
Amid the seeming chaos of healthcare today-intensified competition, radical shifts in economic incentives, regulatory changes, and eroding public trust-strategic planning is more critical than ever for long-term organization success. The stakes are high. Inadequate planning can result not just in reduced revenue or market share, but in closure.
In Healthcare Strategic Planning, veteran consultant Alan M. Zuckerman offers healthcare executives step-by-step guidance for confronting today's pressures with a solid plan for the future. Alan Zuckerman, FAAHC, CHE, is a founding partner and director of Health Strategies & Solutions, Inc., a leading national healthcare consulting firm. Mr. Zuckerman has been a management consultant for 25 years, working exclusively for healthcare providers across the United States.
With this guide recommended by ACHE, you will learn an approach to successful strategic planning during times of change, applicable methodologies, process considerations, and special issues facing various types of healthcare organizations.
Health Administration Press is a division of the Foundation of the American College of Healthcare Executives (ACHE). ACHE is an international professional society of 30,000 healthcare executives who lead our nation's hospitals, healthcare systems, and other healthcare organizations. ACHE is known for its prestigious credentialing and educational programs and its annual Congress on Healthcare Management, which draws more than 4,000 participants each year. ACHE is also known for its magazine, Healthcare Executive, as well as its groundbreaking research and career development and public policy programs. Through such efforts, ACHE works toward its goal of being the premier professional society for healthcare leaders by providing exceptional value to its members. Founded in 1972 with support from the W. K. Kellogg Foundation, Health Administration Press has grown from a small office on the campus of the University of Michigan to one of the largest publishers of books and journals on all aspects of health services management, including textbooks for use in college and university courses.
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