Hospital Campaigns That Work: Featuring Winners of the HealthLeaders Media Marketing Awards
Softbound Book + bonus CD-ROM
Size: 11" x 8.5"
(click below for the best available price for this resource)
Go behind-the-scenes of the nation’s best hospital marketing campaigns and learn from the best in healthcare marketing.
This four-color book and CD-ROM are loaded with images of and information about the campaigns that were honored in the HealthLeaders Media Marketing Awards. Learn what’s hot and spark ideas for your organization’s campaigns.
Full of industry-leading marketing and advertising campaigns, from organizations of all sizes and budgets, this complete package includes the best:
Campaigns marketing to physicians
Internal communications campaigns
Marketing quality campaigns
Marketing is essential in the competitive healthcare industry. Why waste valuable time and resources researching marketing ideas on your own? This publication does the work for you.
Learn from the 45 best marketing campaigns as selected by industry experts. In Hospital Campaigns That Work you will find the ideas and tools you need to create a great marketing campaign. See how each winning marketing campaign proved to be the best in:
Learn from the best in healthcare marketing. This book and CD-ROM are loaded with detailed images, information and analysis of each winning campaign from the Marketing Awards. Featured winners include:
Carilion New River Valley Medical Center, Indianapolis, IN
Lodi Community Hospital, Lodi, OH
Duke Medicine, Durham, NC
Queen of Peace Hospital, New Prague, MN
Clarian West Medical Center, Christiansburg, VA
Use their award-winning ideas to jump start your marketing.
With more than 18 years of experience, HCPro, Inc. is a leading provider of integrated information, education, training, and consulting products and services in the vital areas of healthcare regulation and compliance. The company's mission is to meet the specialized informational, advisory, and educational needs of the healthcare industry. As an acknowledged industry authority in healthcare regulation and compliance, HCPro focuses on providing its clients assistance and expertise in the areas of accreditation, medical staff affairs, credentialing, privileging, medical record management, regulatory compliance, nursing, quality/patient safety, infection control, and workplace safety.
(information from the publisher)
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