Managing a Public Speaker Bureau

Hardcover: 165 pages
ISBN 0306485664
9780306485664
Kluwer Academic/Plenum Publishers
August 2004
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The mission may be profound. The lecturers may be knowledgeable. But without a solid management and systems game plan, a speaker's bureau program wastes time, effort, staff, and of course, capital.

Introducing Managing a Public Speaker Bureau, the first step-by-step resource dedicated to helping health and human service organizations:

recruit a team of worthwhile lecturers
put them in front of interested audiences
effectively evaluate the results

Authors Gambescia and Gonzalez have addressed this straight-ahead book to busy administrators who need to know the essentials of managing a public speaker bureau:

Establishing a clear strategic purpose;
Recruiting and training speakers;
Generating publicity;
Ensuring the right fit between speaker and audience;
Monitoring, feedback, and audience satisfaction.

In addition, this unique professional reference comes with its own time-saving resource kit that features:

recruitment tools
invitation letters
sample marketing brochure
checklists
evaluation forms
and more

The authors include equally helpful illustrations of what not to do.

An organization's speakers often represent its public face, creating a first impression that is made only once and can be lasting. Whether the purpose is introducing new services to the community, educating potential clients, advocating for change, or raising needed funds, the information in Managing a Public Speaker Bureau will keep your organization on target.

(information provided by the publisher)

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