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You are here > Home > Reading Lists > Health Administration > Marketing Healthcare Services Marketing
Healthcare Services Hardbound: 469 pages
This practical book covers everything from understanding healthcare markets to marketing techniques to supporting the marketing effort. "A must-read for anyone new to healthcare or healthcare marketing. This book is also a great resource for those already working in the field!" - Bill Gombeski, Administrative Director, Marketing and Communications Department, Yale-New Haven Health System and Hospital Public relations, advertising, and marketing departments have staff, budgets, and the responsibility of contributing to the bottom line, just like any other department. Although it took the concept of marketing decades to take hold in the healthcare industry, it has now become an integral part of any healthcare organization's success. Click here to view the table of contents, or here to view the preface. Marketing Healthcare Services is the first, comprehensive guide regarding healthcare marketing to be published in many years. Its benefits include:
Richard K. Thomas is Vice President of the Health Management Associates, Memphis, TN. He is also Associate Professor at the University of Tennessee Health Science Center. He is also the author of Health Services Marketing: A Practitioner's Guide. This book is recommended by the American College of Healthcare Executives. Founded in 1933, the American College of Healthcare Executives is an international professional society of 30,000 healthcare executives who lead our nation's hospitals, healthcare systems, and other healthcare organizations. ACHE's publishing division, Health Administration Press, is one of the largest publishers of books and journals on all aspects of health services management. Health Administration Press is a division of the Foundation of the American College of Healthcare Executives (ACHE). ACHE is an international professional society of 30,000 healthcare executives who lead our nation's hospitals, healthcare systems, and other healthcare organizations. ACHE is known for its prestigious credentialing and educational programs and its annual Congress on Healthcare Management, which draws more than 4,000 participants each year. ACHE is also known for its magazine, Healthcare Executive, as well as its groundbreaking research and career development and public policy programs. Through such efforts, ACHE works toward its goal of being the premier professional society for healthcare leaders by providing exceptional value to its members. Founded in 1972 with support from the W. K. Kellogg Foundation, Health Administration Press has grown from a small office on the campus of the University of Michigan to one of the largest publishers of books and journals on all aspects of health services management, including textbooks for use in college and university courses. Now located in downtown Chicago, the Press also publishes two journals, the Journal of Healthcare Management and Frontiers of Health Services Management Richard K. Thomas, Ph.D. is vice president of Medical Services Research Group, Inc. He is an adjunct associate professor in the department of preventative medicine at the University of Tennessee and is an adjunct faculty member at the University of St. Francis and Central Michigan University. (information from the publisher) You may also be interested in / The Directory of Healthcare Recruiters / Jump to a Book List / Health Administration & Leadership / Physician Executive, Medical Staff & Practice Management / Finance, Accounting, Economics, Billing & Reimbursement / Coding for Hospital, Physician & Clinical Services / Law, Malpractice, Ethics, Accreditation & Compliance / Quality Improvement, Outcomes & Customer Service / Risk Management, Security, Error Reduction & Patient Safety / Information Systems, Technology & Medical Records / Clinical Management & Executive Nursing / Behavioral Health, Social Work & Psychiatry Management / Human Resources, Management & Supervision / Directories, Data, Trends & Benchmarks / Software & CD-ROMs / Gift Ideas / Journals, Magazines & Newsletters / Search for Books / Books Index / Go Back to Pages / Home Page / Toolbox for Health Administrators / Bookstore |
