Marketing Your Clinical Practice: Ethically, Effectively, Economically

Marketing Your Clinical Practice: Ethically, Effectively, Economically, 4th Edition
Neil Baum, MD, Gretchen Henkel

Softcover: 608 pages

ISBN 0763769835
978-0763769833
Jones & Bartlett
September 2009
(click button below for the very best available price for this resource)

This book will provide you with hundreds of marketing ideas that can be inexpensively implemented and that you can start using immediately. And when you do, you will find that you have happier patients, a more enthusiastic staff, and greater personal satisfaction. This is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques.

This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice:

This is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics include:

This book is full of simple techniques that have been tested and that work. It discusses each of the five component pillars of a successful practice and provides examples from an existing private practice on how to attract new patients, how to develop the loyalty and bonding of patients already in your practice, and how to keep staff members motivated, organized, and dedicated to caring for your patients.

Put simply, after reading this guide, you will have all of the tools and resources necessary to effectively, ethically, and economically market your practice. If you find you are not enjoying the practice of medicine as much as in the past, if you have a contracting population base, if you are receiving fewer referrals from other colleagues this year than you were two years ago, or if managed care has moved your existing patients to another health care provider, then this book is for you. Topics fully covered include:

"The content enclosed is priceless. The authors have helped physicians who are trying to build a successful practice to avoid the pitfalls of their predecessors. The user-friendly style makes creating a dynamic practice more fun than challenging. Clearly the authors know what they're talking about. They've collected innovative ideas from all corners of the practice world and allow the reader to use what makes sense. The book is far more useful than a consultant. By offering an extensive menu of options, Dr. Baum whets your appetite to consume the delicious innovations and creative ideas. This book is must-reading for managing partners of practices, business managers, or any physician looking to make his/her medical career more fulfilling. It's not just about money- it's about creating a professional life that is rewarding and stimulating." -- Frank W. Ling, M.D., UT Medical Group Professor and Chair, Dept. of Obstetrics and Gynecology, Univ. TN Health Science Center, Memphis, TN

Neil Baum, MD, a renowned urologist from New Orleans, has over 35 years of experience in healthcare, encompassing practicing medicine, academic positions, and business aspects of medical practice management. Dr. Baum uses his real world experience to work with practices in selecting and implementing information technology, attaining efficiencies in practice operations, motivating staff and improving performance, marketing of the practice and its services, and in numerous other areas. Dr. Baum is an active staff member and practicing urologist at Touro Infirmary in New Orleans, LA, Memorial Medical Center in New Orleans, LA, and East Jefferson General Hospital in Metairie, LA. In addition, Dr. Baum remains active in academics as an Associate Clinical Professor of Urology at Tulane Medical School and at Louisiana State University Medical School, both in New Orleans, LA. An enthusiastic educator, Dr. Baum regularly speaks to practices, hospitals, and pharmaceutical and medical manufacturing companies on practice management, guerilla marketing and practice promotion, motivation, and improving communications between physicians and patients. He is also active in publishing efforts, having written five books and over 115 articles for various publications and given over 160 presentations across the country.

Gretchen Henkel is an award-winning professional writer whose work has appeared in the Los Angeles Times, Los Angeles Daily News, UCLA Health Insights, Oncology Times, Neurology Today, Anesthesiology and Better Health. She is the author of Making the Estrogen Decision and The Menopause Sourcebook, and contributing writer for The AIDS Textbook, The American Cancer Society’s Informed Decisions and Dr. Art Ulene’s How to Outsmart Your Allergies. Ms. Henkel is the recipient of the 2002 American Society of Healthcare Publication Editors’ Bronze Award, the 1997 American Medical Writers Association Frances Larsen Memorial Award, and the 1994 Zeneca Pharmaceuticals Rose Kushner Award.

“Dr. Baum’s book contains important suggestions that will enhance patient satisfaction and improve the doctor-patient relationship. His solid advice and insights are applicable to all physicians, regardless of the size or the location of their practice.” -- Frank Torti, M.D., Professor of Oncology, Wake Forest University