Medicine and Business: Bridging the Gap

Hardcover; 312 pages
ISBN 0834216124
9780834216129
Jones & Bartlett
January 2001
(click button below for the very best currently available price for this title)

This book for physicians emphasizes practical knowledge and implementation.

It helps physicians make sound business and managerial decisions in planning, finance, change management, managed care contracting, and information technology.

Written from a business management perspective to give physicians the knowledge, vocabulary, and tools needed to work with business, finance, and managed care plan professionals with greater understanding and confidence. Topics fully covered in this book include:

Another Approach to Planning
Process of Planning
Understanding vs. Information
The Art of Planning
Implementation
Contingency Planning
Emergence
Initial Implications of Permanent White Water
Analyzing Stakeholders and Building Coalitions
Thinking Systemically
Additional Snares and Traps
Understanding and Using Organizations
Elements of Organizations
Power and Influence
Negative Approach to Influence
Self-Design
Changing Paradigms in Medical Payment
Comparison of Payment Systems
Implications of Strict Managed Care for Health Care Providers
Need for Break-Even Analysis
Break-Even Basics
Uses of Break-Even Analysis
Break-Even Analysis under Capitation
Caveats
Use of Break-Even Analysis for Decision Making
Financial Statements
Present Value/Future Value Technique
Capital Budgeting Criteria
Valuation and Shareholders' Value
Establishing the Value of the Physician's/Provider's Services
Defining the Work and Maximizing Revenue
Managing Expenses
Glancing at the Future
The Reasons for HMOs
Basic Provider Contract Terms
Contract Negotiation
Emerging Trends
Quality and How It is Chosen in Private Markets
Medical Services Applications
Trading Off Cost and Quality in Theory
Best Quality vs. Highest Quality
Other Problems Other Palliatives
Trading Off Cost and Quality in Reality
Quality in Continuous Time
Obstacles to Market Competition
Tax Incentives
Competition, Cooperation, or Compromise
Clinical Practice Guidelines Defined
CPGs in Court
Physicians' Response to the CPG Movement
Physicians as Guideline Developers
CPGs in the Electronic Age
Legal Implications of the Brave New World
Changes in Information Technology
Convergence of Health Care and Information
Technology Change
Implications for Physicians
Purchasing IT Systems and Dealing with Vendors
The Future of IT
Appendix
Index

Sheldon Rovin is emeritus professor of Healthcare Systems at the University of Pennsylvania's Wharton School of Business. He is also immediate past Director of Healthcare Management Programs at Wharton Executive Education and the Leonard Davis Institute of Health Economics. Previously, he was the Dean of the University of Washington's College of Dentistry and professor of Pathology and chair of the Department of Oral Pathology at the University of Kentucky's Colleges of Dentistry and Medicine. Dr. Rovin's publications include over 80 journal articles and book chapters, and seven books.

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