Physician Entrepreneurs: Marketing Toolkit

Softbound book + bonus CD-ROM
ISBN 1601461259
978-1601461254
HCPro / Opus
March 2008
(click the button below for the very best currently available price for this important resource)

Develop a marketing campaign for your physician practice from start to finish!

The healthcare marketplace is more competitive than ever, and to be successful you must promote and build your practice. But hiring a marketing firm can be expensive and complicated, and many physician practice managers, physicians, and office staff lack the necessary marketing training to do the job themselves.

The Physician Entrepreneurs: Marketing Toolkit book and CD-ROM can solve that problem by providing the resources you need to:

Develop a marketing budget and strategic plan
Reach new patients and promote your practice
Choose the marketing method that best meets your needs
Keep patients satisfied and coming back
Increase your bottom line

Attract new patients and promote your practice. Marketing your practice can seem challenging or nearly impossible. Not only are you promoting a place or experience that most people hope to avoid, but the success of your efforts are not always evident. Through this comprehensive, easy-to-read resource, medical groups can gain the knowledge and skills they need to start or improve a successful marketing campaign.

Proven marketing strategies will help you to stay ahead of your competition. Allow Physician Entrepreneurs: Marketing Toolkit to take your practice to the next level. This detailed book is filled with proven best practices on how to fully execute a complete marketing plan, and the CD-ROM contains valuable templates and examples to help you get started. Included you will find:

Best practices for important marketing techniques
Adaptable templates and checklists
Visual examples of successful marketing campaigns
Marketing strategies ranging from traditional ads to online marketing
Explanations of bottom-line implications

Gain the competitive advantage while attracting new patients with Physician Entrepreneurs: Marketing Toolkit.

HealthLeaders Media teamed up with Patrick T. Buckley, MPA, a seasoned healthcare marketing expert with more than 25 years of experience in the field, to create this user-friendly guide to marketing physician practices. Written specifically for individuals with zero or some marketing expertise, Physician Entrepreneurs: Marketing Toolkit can help you develop a marketing campaign from start to finish.
Who will benefit

This is a necessary tool for all physician practices looking to create or expand its marketing efforts. People who will find this resource useful are:

Physicians
Physician leaders
Physician practice administrators
Office Managers
Healthcare marketers

This resource gives you detailed explanations, suggestions, and analysis on the following topics:

The dynamic business of medical marketing
Branding your practice
Developing a marketing plan
Implementing a marketing plan
Building patient volume
Using the internet to grow your practice
Measuring results
The future of physician practice marketing

Patrick T. Buckley, MPA, is a national healthcare consultant who has worked with a variety of healthcare organizations across the country, providing strategic consulting for academic medical centers, healthcare integrated delivery systems, community hospitals (including critical access hospitals and rural hospitals under 50 beds), multi-disciplinary physician group practices, faculty practice plans, and healthcare associations. Buckley has more than 20 years of experience in brand and corporate image consulting, strategic planning, marketing, advertising, and business development for the healthcare industry.

With more than 17 years of experience, HCPro, Inc. is a leading provider of integrated information, education, training, and consulting products and services in the vital areas of healthcare regulation and compliance. The company's mission is to meet the specialized informational, advisory, and educational needs of the healthcare industry. As an acknowledged industry authority in healthcare regulation and compliance, HCPro focuses on providing its clients assistance and expertise in the areas of accreditation, medical staff affairs, credentialing, privileging, medical record management, regulatory compliance, nursing, quality/patient safety, infection control, and workplace safety.

(information from the publisher)

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