Planning, Implementing, and Evaluating Health Promotion Programs

Softcover, 432 pages
ISBN 032149511X
9780321495112
Benjamin Cummings / Pearson
March 2008
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Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides readers with the comprehensive background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings.

The Fifth Edition features updated information throughout, including new theories and models such as:

the Healthy Action Process Approach (HAPA)
the Community Readiness Model (CRM),
sections on grant writing and preparing a budget,
real-life examples of marketing principles and processes, and
a new classification system for evaluation approaches and designs.

This book is ntended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs.

It features updated information throughout, including expanded discussions of topics such as:

measures
measurement
data collection
data sampling
intervention theories
evaluation techniques.

It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field. Its contents include:

Health Education, Health Promotion, Health Educators, and Program Planning.
Models for Program Planning in Health Promotion.
Starting the Planning Process.
Assessing Needs.
Measurement, Measures, Data Collection, and Sampling.
Mission Statement, Goals, and Objectives.
Theories and Models Commonly Used for Health Promotion Interventions.
Interventions.
Community Organizing and Community Building.
Identification and Allocation of Resources.
Marketing: Making Sure Programs Respond.
Implementation: Strategies and Associated Concerns.
Evaluation: An Overview.
Evaluation Approaches, Framework, and Designs.
Data Analysis and Reporting.
Appendices.
- Examples of a News Release and Copy for a Newspaper Column.
- Examples of PSAs for Radio and Television.
- Examples of Smoking Policies.
- Health Behavior Contract.
- Examples of an Informed Consent Form for a Cholesterol Screening Program.
- Sample Medical Clearance Form.
- Code of Ethics for the Health Education Profession.
- Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs.

Jim McKenzie was the first to come out with a book that combines promotion, planning, and evaluating all in one place. A Professor at Ball State University, he is Certified Health Education Specialist (CHES) and is instrumental as part of CHES in writing the actual certification exam. Jim is well regarded in the field and has authored several books.

Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.

Rosemary Thackeray is an Associate Professor also at Brigham Young University. She was brought on this edition of the text primarily to work on the marketing chapter, which is her area of expertise.

(information from the publisher)

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