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Practice Building 2.0 for Mental Health Professionals: Strategies for Success in the Electronic Age
Tracy Todd, PhD
Softbound, 248 pages
W. W. Norton & Company
(click below for the best currently available price for this important resource)
How to use technology to effectively market your private practice.
"This book is such a valuable resource, I would like to keep it away from any mental health professional practicing within 100 miles of my clinics! Tracy provides the reader with proven strategies designed to improve clinical care and ensure financial success. Few mental health training programs teach the beginning therapist how to become financially successful in the real world, and they often imply that this is a profession of poverty. Whether starting a new practice or improving an existing one, these strategies will improve client care and increase the bottom line." (Peter D. Bradley, PhD, President & CEO, Cross Timbers Family Therapy, pllc and Executive Director, Marital Research Institute, Inc. )
"A must-read for anyone in private practice, thinking of starting a private practice, or wanting to take their practice to the next level. Practice Building 2.0 is chock-full of creative, practical, and sage advice, offered from one of the most talented minds in the field today. In the ever-changing health-care jungle, this book is the compass to guide our way." (Catherine Hastings, PhD, LMFT, AAMFT-Approved Supervisor )
Building and maintaining a private practice today requires initiative, creativity, and a willingness to adapt new tools, technologies, and techniques to your business. As a therapist, and a small business owner of a private practice, you face the challenges of fluctuating market trends, infrastructure inefficiencies, seismic changes in demographic populations, complex reimbursement systems, and technological advances which alter practice patterns.
Your “therapist side” may be reluctant to think of yourself as a businessperson; however, if you are to keep offering your valuable services, you owe it to yourself and your clients to build the most effective and efficient practice possible. To do so, you need to take advantage of the latest technology.
Tracy Todd presents a number of technologies that will help you build, maintain, and expand your practice. He clearly walks you through the (surprisingly easy) process of creating your own Web site, highlighting the usefulness of features such as online scheduling and payment systems. He also provides overviews of podcasting, videocasting, blogs, and electronic file management, pointing out the benefits of each, and how you can go about applying these tools to your practice.
The result is a book that will help you streamline your administrative duties, while expanding your clinical reach—thus helping your practice thrive.
Tracy Todd, PhD, is a licensed marriage and family therapist and consults on business planning for therapists. He lives in Westminster, Colorado.
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