Ready, Set, Market: A Comprehensive Guide To Marketing Your Physician Practice
Andrea T. Eliscu
Softcover: 148 pages
(click below for the very best currently available price for this title)
Here's your roadmap to marketing success.
An update to the popular Position for Success, this practical how-to guide offers the essentials you need to build customer loyalty for your medical practice, empower your staff and plan strategically.
This comprehensive instruction book is full of marketing tips, case studies and sample marketing plans. This book full coverage includes:
- Ready: How to Keep Your Customers Coming Back
- Understanding Your Customers
- Back to Basics
- Know Thyself
- Empowering and Supporting Internal Staff
- The Three Rs — Retreat, Research, Reorganize
- Market: Moving Forward — by Design, Working with Referring Physicians
- Getting the Most From Your Relationship with a Hospital or Health System
- Marketing Guidelines
- How Successful Practices Market
- Marketing Resources
- Appendix: Sample Marketing Materials
Medical Group Management Association, founded in 1926, is the nation’s principal voice for medical group practice. MGMA’s 19,000 members manage and lead more than 11,500 organizations in which more than 237,000 physicians practice. MGMA’s core purpose is to improve the effectiveness of medical group practices and the knowledge and skills of the individuals who manage and lead them. MGMA headquarters are in Englewood, Colorado.
(information provided by the publisher)
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