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You are here > Home > Reading Lists > Health Administration > Results Oriented Strategic Planning

Results-Oriented Strategic Planning
Ellen F. Goldman; Society for Healthcare Strategy and Market Development

Paperback: 70 pages 
Size: 11" x 8.5"
ISBN 0967644178
9780967644172
Society for Healthcare Strategy and Market Development
August 2002
(click the button below for the very best available price)

Finally - a guide for health administrators that takes the mystery out of the strategic planning process.  

This book takes you through the strategic planning process step-by-step with all the how-to information you need, whether you are an experienced planner or new to the field. Special sections show you how to generate and evaluate alternative ideas for growth, deal with unforeseen opportunities, assess existing programs and services and identify and evaluate your strategic partners.

There is an abundance of tools and templates, including:

  • a sample strategic plan

  • an implementation plan template

  • a business plan outline

  • evaluation metrics

  • recommended planning database components

  • sample planning policies

  • and more 

Topics fully covered in this book include:

  • Types of Planning

  • Planning Terms

  • The Purpose of Planning

  • Roles and Responsibilities

  • Planning Competencies and Capabilities

  • Planning Resources

  • Evaluating the Planning Function

  • Timing & Characteristics

  • Major Phases and Steps

  • Involvement of Key Constituents

  • Communicating the Process and the Plan

  • Plans for Multiple-Entity Organizations

  • Identifying and Evaluating Growth Opportunities

  • Evaluating Existing Services and Lines of Business for Continuation

  • Identifying and Evaluating Strategic Partners

  • Sample Planning Policies

  • Sample Questions to Assess Strategic Position

The Society for Healthcare Strategy and Market Development (SHSMD) is the premier organization for 3,500 healthcare professionals responsible for strategy development and implementation in a wide array of healthcare organizations. The Society is one of 12 personal membership groups affiliated with the American Hospital Association. The Society is a network composed of professionals from all spectrums of the healthcare field:

  • Healthcare systems and networks

  • Physician groups

  • Ambulatory care

  • Managed care organizations

  • Consultants

  • Long-term care providers

  • Rehabilitation hospitals

  • Behavioral health

  • Insurers

  • Home care specialists

  • Service providers

The Society for Healthcare Strategy and Market Development represents a wide variety of disciplines:

  • Communications

  • Business development

  • Government affairs

  • Integrated systems development

  • Managed care contracting

  • Marketing

  • Physician services

  • Practice management

  • Public affairs

  • Public relations

  • Sales

  • Strategic planning

The author is seasoned strategy consultant Ellen Goldman, founder and president of Reston, VA-based Growth Partners. 

The American Hospital Association (AHA) is the national organization that represents and serves all types of hospitals, health care networks, and their patients and communities. Close to 5,000 hospitals, health care systems, networks, other providers of care and 37,000 individual members come together to form the AHA. Founded in 1898, the AHA provides education for health care leaders and is a source of information on health care issues and trends. The Health Forum was created in the fall of 1998 through the union of The Healthcare Forum and the American Hospital Association's publishing and data and information subsidiaries.

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