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You are here > Home > Reading Lists > Health Administration > Strategies for the New Health Care Marketplace Strategies for the New Health Care
Marketplace: Managing the Convergence of Consumerism &
Technology Hardbound Learn to better meet the needs of the new consumer-driven marketplace. "Health care organizations are managing at the edge of chaos. The principles and framework provided by this book will help bring structure to current strategic thinking." —John Koster, M.D., vice president, Clinical and Physician Services, Providence Health System, Seattle, Washington A leader's guide to the new health care marketplace. Strategies for the New Health Care Marketplace, written by a team of acclaimed experts, examines the factors changing today's health care system:
Strategies for the New Health Care Marketplace gives health care professionals - executives, physicians, managers, and educators - strategic guidance on better serving patients of the U.S. health care system as it strives to be more responsive and efficient. It identifies and assesses the key strategies a wide variety of health care organizations should consider as they attempt to position themselves for the future.
The authors detail the four most likely scenarios to emerge in health care's near future and guide health care leaders in planning for the changes to come. They examine the increasing demand for health care services and the changes in the way health decisions are made, discuss what consumers want out of their health care system, identifying nine value-added characteristics patients now demand. They show how health care organizations can better meet the needs of the new consumer-driven marketplace. And they discuss management and governance issues that will become increasingly important for health care organizations as they prepare for the new health care marketplace.
"Comprehensive, reflective, analytical, thought provoking, insightful, and futuristic are all appropriate descriptors of Strategies for the New Health Care Marketplace." —Ray W. Uhlhorn, president and CEO, MossRehab Hospital, Philadelphia, Pennsylvania The following topics are fully covered in this book:
DEAN C. CODDINGTON is with McManis Consultants. He has co-authored five books and written numerous articles on health care. ELIZABETH A. FISCHER is with McManis Consultants. KEITH D. MOORE is CEO of McManis Consultants. (information from the publisher) You may also be interested in / The Directory of Healthcare Recruiters / Jump to a List / Health Administration & Leadership / Physician Executive, Medical Staff & Practice Management / Finance, Accounting, Economics, Billing & Reimbursement / Coding for Hospital, Physician & Clinical Services / Law, Malpractice, Ethics, Accreditation & Compliance / Quality Improvement, Outcomes & Customer Service / Risk Management, Security, Error Reduction & Patient Safety / Information Systems, Technology & Medical Records / Clinical Management & Executive Nursing / Behavioral Health, Social Work & Psychiatry Management / Human Resources, Management & Supervision / Directories, Data, Trends & Benchmarks / Software & CD-ROMs / Gift Ideas & Recommended Gifts / Journals, Magazines & Newsletters / Search for Books / Books Index / Go Back to Pages / Home Page / Toolbox for Health Administrators / Bookstore |
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448 pages