The Blatant Truth About Owning a Medical Practice: Rx for Practice Owners
Ester Horowitz, MBA, PhD
Softcover: 180 pages
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This book is about teaching physicians that own practices and their management staff how to grow their practices successfully by understanding the fundamentals of business and how it relates to medical enterprises.
This book answers the questions most practice owners ask - "What is important to do" and "How do I do it?"
"I started my practice straight out of residency. I made my fair share of business mistakes in those first few years. For a physician who is starting his own practice, whether it is right out of residency or if it is leaving a group to strike out on his own, this book will provide the insight necessary to avoid many of the mistakes that I made. The physician who reads this book and uses it as a guide to start a new practice will be able to start out at the same point that I am now, years into my practice. In this case, the time invested in reading this book will directly translate into a savings of time, effort, and money." - Chris Noyes, MD, Texas Family Medicine
"In support of the great physician enterprise, Ester Horowitz delivers this phenomenal toolkit that is simultaneously pragmatic, inspirational and always on-point – insights that are reinforcing and enduring as only someone with the depth of Ester’s experience working with physicians can provide. This will become a most-valued reference – one that you’ll find yourself coming back to time and again. This could become the motivation to build your great physician enterprise." - R. Donald McDaniel, Jr., Sage Growth Partners
Ester Horowitz is the owner of M2 Power, a practice marketing and business advisory firm working only with owners of health enterprises to gain greater income, wealth, and free time.
Ms. Horowitz has twenty-five years of experience working in the health care field starting and expanding enterprises. She is an author and speaker for organizations such as MGMA, Healthleaders Media, Aspen Media, Texas DO, Lee County Medical Society, NY County Medical Society, Queens County Medical Society, NY Chiropractic Society and many others.
(information provided by the publisher)
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