The Business of Medical Practice: Profit Maximizing Skills for Savvy Doctors

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The Business of Medical Practice: Advanced Profit Maximization Techniques for Savvy Doctors, 2nd Edition
edited by Dr. David E. Marcinko, MBA, CFP

Hardcover, 520 pages
ISBN 0826123759
9780826123756
Springer Publishing
June 2004
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"This book is destined to become the classic practice management textbook for all physicians and is a must-read for the nation's more than two million, independent healthcare providers and their related business advisors." - Antonio Silva, MD, MBA, Emory University - Goizueta School of Business, Atlanta

An interdisciplinary team of experts teaches physicians how to open, staff, and equip an insurance-friendly office for patients, and how to raise the capital necessary for it.

The contributors go further to provide instruction for operations, affiliations, accounting, risk management and more. Coverage in this second edition includes:

how to write a medical office business plan
compliance methods, risk and programs
the insurance CPT coding issues
six-sigma initiatives
futuristic information technology to track clinical outcomes
treatment results and medical care
physician recruitment
and more!

The topics fully covered in this book include::

Healthcare Economics in Medical Practice
Medical Office Business Plan
Medical Practice Strategic Operating Plan
Establishing Healthy Medical Partner Relationships
Compliance Programs for Medical Practice Health
Insurance Coding Guidelines
Six-Sigma Primer for Healthcare Providers
Process Improvement for Physicians and Health Plans
Using IT Systems to Track Medical Care
Capitation Economics Revised
Cash Flow Analysis and Management
Medical Office Expense Modeling
Accounting for Mixed Practice Costs
Medical Activity Based Cost Management
Medical Practice Financial Benchmarking
Return on Medical Practice Investment Calculations
Creating Practice Equity Value
The Science and Art of Medical Practice Valuation
Medical Information Systems and Office Business Equipment
Human Resource Outsourcing for the Physician Executive
Medical Practice Non Compete Agreements
Physician Recruitment
The Case for Concierge Medicine
Customer (Patient) Relations Management for Physicians and Health Care Organizations
Ethical Issues in Modern Medical Practice
Dissecting a Medical Malpractice Trial
Selecting Practice-Management Advisors Wisely

"Dr. Marcinko has once again... produced what is arguably the essential medical management work for physicians in today's dynamically changing and increasingly business oriented practice environment." - Robert James Cimasi, President, Health Capital Consultants, St. Louis

Dr. David Edward Marcinko, MBA, CFP, CMP, is a health care economist, lexicographer, and board certified surgical fellow at Temple University. In the past, he has edited four practice-management textbooks, three medical texts in two languages, and six financial planning books, and two CD-ROMs for physicians, hospitals, financial advisors, accountants, attorneys, and health care business consultants. Internationally recognized for his work, he provides litigation support and expert witness testimony in State and Federal Court, with clinical publications archived in the Library of Congress and the Library of Medicine at the National Institutes of Health.

Dr. Marcinko also has numerous editorial and reviewing roles to his credit. His most recent offerings from Springer Publishing Company are Dictionary of Health Economics and Finance (2006) and the forthcoming Dictionary of Health Information Technology and Security (early 2007), both co-edited with Hope Hedico. He has also edited the classic The Business of Medical Practice: Advanced Profit Maximization Techniques for Savvy Doctors, now in its second edition (Springer Publishing Company, 2004). A favorite on the lectuer circuit and often quoted in the media, he speaks frequently to medical and financial societies throughout the country.

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