The Business of Healthcare Kenneth H. Cohn, MD, Douglas E. Hough
Three Volumes, Hardbound, 736 pages
ISBN 0275992357
978-0275992354
Greenwood Publishing
January 2008
(click button below for the very best currently available price for these
three books)
Healthcare experts offer
practice-management innovations and advice, insightful commentary,
and policy prescriptions for healthcare administrators,
practitioners, employers, educators, politicians, and healthcare
consumers alike.
The rapid pace of change in the
healthcare industry is creating turbulence for just about everyone.
For consumers, affordable access to quality healthcare is an issue
of primary importance. For employers, health benefits have grown to
be an alarmingly large component of their compensation packages. For
physicians and other healthcare providers, practice management has
become increasingly demanding.
The Business of Healthcare offers
its own unique solutions to these and other challenges in three
volumes:
Volume 1: Practice Management
Volume 2: Leading Healthcare
Organizations
Volume 3: Improving Systems of Care.
Each volume features commentary and
insights from leaders in the healthcare industry, including
physicians, attorneys, administrators, educators, and business
consultants.
“The editors and writers of The
Business of Healthcare have created a compelling and highly
informative set of books that merge various disciplines and
perspectives to create a comprehensive look at the challenges facing
the health care industry. These books should prompt valuable
discussion and hopefully action that will strengthen and advance the
U.S health system.”–Craig E. Holm, FACHE, CHE Health Strategies &
Solutions, Inc. Philadelphia, PA
“Thoughtful and provocative, The Business of Healthcare is a
clearly articulated exploration of critical issues facing healthcare
leaders today.” –C. Duaner Dauner, President, California Hospital
Association
“Just when the pressures and challenges on healthcare practitioners
and organizations seem unbearable, Cohn and Hough have skillfully
assembled this work which offers advice and comfort not only on how
to cope with today's climate but how also to take advantage of the
opportunities that abound while not abandoning the call to serve
humanity.” –Robert A. Reid, MD, Director of Medical Affairs,
Cottage Health System, Santa Barbara, California, Past president,
California Medical Association.
“Now, more than ever, this three volume set is necessary and
important. The format and breadth of content is impressive; rather
than a prescriptive set of how-tos, I come away with an expanded
vision of 'want to' and 'able to'.” –Leonard H. Friedman, Ph.D.,
MPH Professor and Coordinator Department of Public Health, Oregon
State University
This three-volume set will address the current debates that are
determining the future course of the industry.
Volume 1: Practice Management:
Physicians are beginning to realize that, in addition to
providing health care, they are owners and managers of
multi-million dollar enterprises. Unfortunately, most have not
received formal training in the skills needed to operate such a
business. In this volume, experts will present practical advice
for physicians (as well as their practice managers and staff) to
improve operations. Topics include:
The opportunities and challenges
of solo practice.
The logistics of joining and
leaving a physician practice.
Performance management in
physician practices.
Creating a culture of
accountability in physician practices.
Managing difficult and
disruptive physicians.
Developing and promoting a
physician practice.
Internet marketing of physician
practices.
The potential benefits and
implementation roadblocks of pay for performance.
Accounts receivable management
in hospital and physician practices.
The future of the physician
practice.
Volume 2: Leading Healthcare
Organizations: Whether running their own practice or working as
a part of a larger organization, health professionals are being
called upon to provide leadership—something more important than
ever in health care, where some sectors of the industry are in
turmoil, while others are being transformed entirely. This
volume will offer insights into the changing role of leadership
throughout an organization, and describe how health
professionals can exert their influence to effect positive
change. Topics covered include:
Perspectives on leading complex
healthcare delivery systems.
Mending the gap between
practicing physicians and hospital executives.
The physician's role on the
hospital board, and a blueprint for success.
The impact of biotechnology
advances on healthcare delivery.
The impact of informatics on
healthcare delivery.
The next frontier in addressing
clinical hospital supply costs.
Liability risk management:
Saving money and relationships.
Pastoral medicine: The impact of
pastoral care.
The role of complementary and
alternative medicine in healthcare today.
Volume 3: Improving Systems of Care
: This volume explores the current state of health care, and it
describes the critical issues that must be resolved in the short
run and the long run to ensure that the industry provides the
value that the public both demands and deserves. Topics include:
Quality in healthcare: concepts
and practice.
Adapting proven aviation safety
tools to healthcare: Improving healthcare by changing the
safety culture.
Introduction to healthcare
information technology.
Market dynamics and financing
strategies in the development of medical technologies.
An innovative service delivery
model for specialized care.
The impact of healthcare on the
US economy.
Improving systems of care: a
patient's perspective.
The cost of end-of-life care.
Building the bridge between
business and medicine.
KENNETH H. COHN is a consultant with
Cambridge Management Group. A board-certified, practicing general
surgeon with an M.D. from Columbia and an MBA from Dartmouth, he
served as Assistant Professor of Surgery at SUNY Health Science
Center and later moved to Dartmouth-Hitchcock Medical Center as
Associate Professor of Surgery and Chief of Surgical Oncology at the
VA Hospital in White River Junction, Vermont. He is the author of
forty-one journal articles and the books Better Communication for
Better Care: Mastering Physician-Administration Collaboration and
Collaborate for Success! Breakthrough Strategies for Engaging
Physicians, Nurses, and Healthcare Executives.
DOUGLAS E. HOUGH is Associate Professor and Chair, The Business of
Health, Carey Business School, Johns Hopkins University, where he
directs the Hopkins Business of Medicine and Business of Nursing
programs, teaches courses in healthcare management, and publishes
research in the field. Hough also holds a joint appointment in the
Department of Health Policy and Management, Bloomberg School of
Public Health, Johns Hopkins University.
