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You are here > Home > Reading Lists > Health Administration > The Complete Guide to Hospital Marketing The Complete Guide to
Hospital Marketing, 2nd Edition 1st Edition
Which direction will you be pulled in today? Can’t decide which service line to promote next? Worried you might not get buy-in from all the “right” people?
Not sure how to make your brand stand out from the rest?
Find solutions to these
problems and more in The Complete Guide to Hospital Marketing.
Not only are you promoting a place or experience that most people
hope to avoid, but the success of your efforts isn’t always evident.
You’re not selling one tangible item with a price tag. You’re
promoting quality, you’re creating a buzz, and you’re also facing
numerous challenges inside your organization as well. To attract
consumers, marketers must learn a whole new set of rules. Here's a comprehensive road map to the unique world of hospital and health system marketing. Patrick T. Buckley, MPA, a seasoned healthcare marketing expert with more than 27 years of experience in the field, created the ultimate rulebook for surviving in healthcare marketing.
Whether you’re a veteran
in need of a refresher course, brand-new to healthcare marketing, or
a seasoned executive just looking for some new ideas and
inspiration, The Complete Guide to Hospital Marketing offers
a variety of practical lessons that touch upon many of the key
elements and challenges you’ll face. You'll learn from real successes and failures. Want to know what other healthcare marketers have tried and how it turned out? Author Patrick Buckley presents real-life “lessons learned” from other hospitals and health systems - some that had great results, and others that didn’t. With every tip, story, strategy, and best practice, The Complete Guide to Hospital Marketing gives you the basic principles of effective marketing and shows you how to apply them in different situations. You'll also get detailed explanations, suggestions, and analysis on the following topics:
Patrick T. Buckley, MPA, is a national healthcare consultant who has worked with a variety of healthcare organizations across the country, providing strategic consulting for academic medical centers, healthcare integrated delivery systems, community hospitals (including critical access hospitals and rural hospitals under 50 beds), multi disciplinary physician group practices, faculty practice plans, and healthcare associations. Buckley has more than 20 years of experience in brand and corporate image consulting, strategic planning, marketing, advertising, and business development for the healthcare industry.
With more than 18 years of experience, HCPro, Inc. is a leading provider of integrated information, education, training, and consulting products and services in the vital areas of healthcare regulation and compliance. The company's mission is to meet the specialized informational, advisory, and educational needs of the healthcare industry. As an acknowledged industry authority in healthcare regulation and compliance, HCPro focuses on providing its clients assistance and expertise in the areas of accreditation, medical staff affairs, credentialing, privileging, medical record management, regulatory compliance, nursing, quality/patient safety, infection control, and workplace safety. (information from the publisher) You may also be interested in / The Directory of Healthcare Recruiters / Jump to a Book List / Health Administration & Leadership / Physician Executive, Medical Staff & Practice Management / Finance, Accounting, Economics, Billing & Reimbursement / Coding for Hospital, Physician & Clinical Services / Law, Malpractice, Ethics, Accreditation & Compliance / Quality Improvement, Outcomes & Customer Service / Risk Management, Security, Error Reduction & Patient Safety / Information Systems, Technology & Medical Records / Clinical Management & Executive Nursing / Behavioral Health, Social Work & Psychiatry Management / Human Resources, Management & Supervision / Directories, Data, Trends & Benchmarks / Software & CD-ROMs / Journals, Magazines & Newsletters / Search for Books / Books Index / Go to / Home Page / Toolbox for Health Administrators / Bookstore |
