The Internet and Health Communication: Experiences and Expectations
James E. Katz, Ronald E. Rice
Softcover: 480 pages
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With the popularity of the Internet, more and more people are turning to their computers for health information, advice, support and services. With its information based firmly on research, The Internet and Health Communication provides an in-depth analysis of the changes in human communication and health care resulting from the Internet revolution.
Representing a wide range of expertise, the contributors provide an extensive variety of examples from the micro to the macro, including information about HMO web sites, Internet pharmacies, and web-enabled hospitals, to vividly illustrate their findings and conclusions. This volume is a valuable resource for both medical practitioners and web developers.
Additionally, it is used as a field guide for professionals in communication, public relations, mass and new media, advertising, public health, health administration and telecommunications.
Despite its daily use of advanced computer systems, the medical field is far behind the general business world in its integration with the Internet. The editors of this volume point out some of the many benefits to be gained by the easier exchange of information, including the quicker discovery of disease patterns, and, keeping health care workers trained in the latest techniques and streamlining the management of healthcare organizations. But, they admit, there are many obstacles, including the formidable task of maintaining patient privacy. (from Book News, Inc.«, Portland, OR)
This book also discusses issues concerning the meeting of the Internet and the healthcare world, with nineteen articles divided into five broad categories:
an overview of experiences and expectations of healthcare on the Internet
online medical information
developing and evaluating health information sites
health e-commerce, and
(information about this book from the publisher)
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