Understanding Medical Markets: A Guidebook for Physicians and Health Care Professionals
by Stephen E. Kraft, MD, MBA
Softcover, 150 pages
American College of Physician Executives
(click below for the very best currently available price for this title)
This book, essentially a competitive industry analysis of the medical market, is a flexible, easy-to-understand framework for understanding all medical markets.
The models that are presented are useful in explaining the evolution of the medical market over the past 30 years and the current conflicts in the medical marketplace, and it may give some clues about the future direction of medical care. Even for those not actively involved in the business side of medicine, this book also provides a good overview. Others may read this book and decide to learn more about accounting, economics, or marketing. For those with basic business knowledge and experience, this book is a good way to assemble disparate bits of information into a useful working model, a model that explains and possibly predicts the direction of the medical marketplace.
The ACPE is the AMA-recognized specialty society representing physicians in health care leadership. For more than 26 years, physicians nationwide have chosen ACPE's publications and innovative educational and career development programs to build the knowledge and skills they need to shape the future of health care.
You may also be interested in the publication, Physician Executive Journal, also from the ACPE.
(information from the publisher)
You may also be interested in / The Directory of Healthcare Recruiters /
Jump to a List / Health Administration & Leadership / Physician Executive, Medical Staff & Practice Management / Finance, Accounting, Economics, Billing & Reimbursement / Coding for Hospital, Physician & Clinical Services / Law, Malpractice, Ethics, Accreditation & Compliance / Quality Improvement, Outcomes & Customer Service / Risk Management, Security, Error Reduction & Patient Safety / Information Systems, Technology & Medical Records / Clinical Management & Executive Nursing / Behavioral Health, Social Work & Psychiatry Management / Human Resources, Management & Supervision / Directories, Data, Trends & Benchmarks / Software & CD-ROMs / Gift Ideas & Recommended Gifts / Journals, Magazines & Newsletters / Search for Books / Books Index /