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You are here > Home > Recommended Reading > Magazines, Journals and Periodicals > e-Healthcare Strategies and Trends

eHealthcare Strategies & Trends

12 issues / 12 months
ASIN: B000071FO7
Healthcare Communications 

(click Amazon below for best current subscription price)

 

This time-tested resource brings you expert guidance from practitioners and consultants to help you get the most out of your internet strategy and achieve a positive ROI.

eHealthcare Strategy & Trends offers in-depth articles on how a wide range of organizations are taking advantage of the Web and new technology to increase customer satisfaction, improve patient care, boost service revenues, and lower costs. Issues also include a review of key healthcare Web sites, findings of new reports and studies, and expert analysis of such topics as senior management buy-in, ways to measure ROI, finding the right partners, competitive advantage through site improvement, and marketing physicians online. Each monthly issue brings you:

  • An in-depth look at how a wide range of organizations are taking advantage of the web
  • New technology to increase customer satisfaction, improve patient care, boost service revenues, and lower costs.
  • A review of key healthcare web sites – what makes them outstanding, how they could be even better.

  • Experts to answer your questions on such topics as senior management buy-in, ways to measure ROI, finding the right partners, competitive advantage through site improvement, and marketing your physicians online.

  • Results of new reports and studies and what they mean for your organization.

  • News of new web sites, resources, suppliers, and products.

You can subscribe with confidence. eHealthcare Strategy & Trends is from the publisher of Strategic Health Care Marketing, which has been serving the industry since 1984 and reporting on the healthcare internet market for over a decade. Past articles included:

  • Real-Time, Interactive Online Communications: The Next Big Thing for Healthcare?

  • Health Plan Uses Advanced Voice Technology to Promote Preventive Care

  • Internet Becomes Nearly Universal Marketing Tool in Hospitals, But Uses, Analysis, and Monitoring Remain Limited

  • Live Nurse Recruitment Webcast Generates Strong Interest

  • Borgess and HCorp Get Patients Wired

  • Driving Web Site Profitability Through Search Engine Optimization

  • Personal Health Portals: Is Your Organization Ready?

  • e-Second Opinion Programs Are Growing Very Carefully

  • Is Healthcare Ready to Blog?

  • New Online Collaboration Software Applications Will Affect Healthcare Organizations

  • Make Sure Health Content Is Fit to Print

(information provided by the publisher)

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