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You are here > Home > Recommended Reading > Periodicals & Journals > Marketing Health Services Marketing Health Services / MHS 4
quarterly issues / 12 months (Click Amazon here for best current subscription price)
A quarterly business management publication from the American Marketing Association - it is not necessary to be a member of AMA to benefit from this great expertise! Recently redesigned with a bold, contemporary look, Marketing Health Services is more relevant, appealing and easy to read than ever before. It serves up important topics to help senior-level healthcare marketers and managers stay viable in an increasingly competitive marketplace, through:
Marketing Health Services magazine is
tailored specifically to marketers and managers working in the
healthcare field and is written primarily to serve their
informational needs. MHS focuses on emerging issues that
affect real-world decision making.
MHS tackles some of the biggest issues facing healthcare marketers today, including e-health, DTC marketing, legislative developments, healthcare ROI, and database marketing. Regular features include revealing case studies as well as roundtables with the leading thinkers in this constantly changing field. It provides useful information, practical strategies, and research on important issues to help healthcare organizations compete and market themselves to enhance their viability and profitability. The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday. (the information about this publication is from the publisher) You may also be interested in / The Directory of Healthcare Recruiters / Jump to a List / Health Administration & Leadership / Physician Executive, Medical Staff & Practice Management / Finance, Accounting, Economics, Billing & Reimbursement / Coding for Hospital, Physician & Clinical Services / Law, Malpractice, Ethics, Accreditation & Compliance / Quality Improvement, Outcomes & Customer Service / Risk Management, Security, Error Reduction & Patient Safety / Information Systems, Technology & Medical Records / Clinical Management & Executive Nursing / Behavioral Health, Social Work & Psychiatry Management / Human Resources, Management & Supervision / Directories, Data, Trends & Benchmarks / Software & CD-ROMs / Gift Ideas & Recommended Gifts / Journals, Magazines & Newsletters / Search for Books / Books Index / Go to / Home Page / Toolbox for Health Administrators / Bookstore |
