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You are here > Home > Recommended Reading > Magazines, Journals and Periodicals > Strategic Healthcare Marketing

Strategic Health Care Marketing

12 monthly issues / 12 months
ASIN: B00006KYES
Health Care Communications 

(click Amazon below for best current subscription price)

 

Published every month since 1984, Strategic Health Care Marketing focuses on news, analysis, and interpretation of events shaking the ever-changing health care services marketplace.

Coverage within this publication includes:

  • Customer/patient satisfaction
  • Wellness and prevention
  • Advertising and brand management
  • Internet
  • Niche marketing opportunities
  • Employee recruitment/retention
  • Database/relationship marketing
  • Care management
  • Community and public relations
  • Special markets
  • Report cards
  • Ambulatory care development
  • Market research reports
  • Physician relations
  • New product development

It's the monthly resource that allows you to visit winning organizations and ideas on a regular basis. It helps you:

  • identify new program, product, and partnering opportunities
  • develop effective marketing strategies and plans
  • anticipate and profit from major trends, and,
  • improve customer relationships

Health Care Communications has been serving the business needs of the health care industry since 1984. Monthly newsletters and special reports are published on business development, marketing and management issues.

(information provided by the publisher)

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